Mrs. Haneen I. Al-Fulaij has been appointed as Acting Chief Commercial Officer (CCO). Prior to that she was leading the Consumer planning and strategy department in VIVA for 18 months and has over 10 years’ experience in the telecom industry with a focus in Marketing and Planning.
Before joining VIVA Kuwait, Al-Fulaij was heading the Transformational Management team in Kuwait Airways the national carrier. In addition to the PR, MARCOMs, Marketing activities and the rebranding covering both local and international footprint.
In her accomplished Telecom career, Al-Fulaij was the senior Consumer Department Manager in the Zain Kuwait, in her role she was entrusted to set and implement strategic positioning and go-to-market plans to secure target revenues in a very competitive market, and oversaw the development and implementation of customer segmentation and lifetime management models.
She started her professional career in Kuwait Petroleum Cooperation (KPC) spending five years in the Oil and Gas field, covering risk management then moving to International Marketing in the Supply Operations, setting the weekly plans to ensure the healthy supply across gathering centers and the three refineries to meet global demand in an ever-changing market conditions. Al-Fulaij holds a bachelor degree in Petroleum Engineering from Colorado School of Mines.